Privacy Policy
Last updated: July 23, 2025
1. Introduction
This Privacy Policy details the policies and procedures of DENZAM PTE. LTD. (referred to as "the Company," "We," "Us," or "Our") regarding the collection, use, disclosure, storage, and protection of your personal information when you use the Mobile Games Service ("the Service"). It also outlines your privacy rights and how laws safeguard you. Please read this policy carefully. If you have any questions, contact us via the details at the end.
2. Interpretation and Definitions
For the purposes of this Privacy Policy, the following terms have the meanings specified:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to DENZAM PTE. LTD, 60 PAYA LEBAR ROAD #12-03, PAYA LEBAR SQUARE SINGAPORE.
Application refers to the mobile games provided by the Company, including but not limited to Magic Color and Rhythm Cat, which are software programs downloadable on electronic devices.
Country refers to: Singapore
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Application.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
3. The Collected Data and Methods
The categories of personal data we collect depend on the Services you use, and the requirements of applicable law. We may collect, process the following data relating to you:
3.1 Data you provide us directly
We collect information that you give us directly. When you interact with, register online, sign up for an account or place an order, make purchases from our Services, or voluntarily complete a customer survey or provide feedback on any of our website, message boards or via email (if any), you may provide:
Contact information: email address.
User information: texts, photos or videos, audio data, gameplay content, customer support.
Usage data: product interaction, search history, browsing history, purchase history, advertising data.
3.2 Data we collect automatically
When you use or view our websites and apps via your browser, we collect data about your interactions. This data helps us to personalize and improve your experience and to prevent fraud. We automatically collect:
Identifiers: User ID, Device data, Device ID, Customer Number, Mobile Advertising ID, Phone number.
Location: Precise location, Coarse location.
Diagnostics: Crash data, Performance data
Cookies and Other Tracking Technologies
Other collected data.
3.3 Data we collect from Third-Party Sources
In some cases, we may get information about you from third-party sources, including commercially available sources, such as social media sites and public databases (where permitted by law).
Facebook Login
Cookies and Other Tracking Technologies
Firebase Analytics.
4. How Personal Data Is Used
4.1 Use of Your Personal Data
We use information about you for the following purposes in accordance with the legal bases for each type of personal data as described below:
To provide and maintain the Services and the game experience;
To enable us to provide our games (Services), to ensure that your purchases are activated in the games, and to provide you with player support if you need it;
To enable us to optimize our Services for you and for the device that you are using, as well as to deliver customized in-game events, offers and promotions;
To communicate with you regarding App-related information, including confirmations, technical notices, updates, security alerts and support and administrative messages;
To personalize and improve the Services and provide tailored content and features;
To respond to your comments and inquiries and provide customer support services;
To gather analysis or valuable information so that we can improve our Services;
To monitor and analyze trends, usage and activities in connection with the Services;
To detect, prevent and address technical issues and bugs;
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information;
To enable players to communicate with each other in games or on our social media accounts;
To serve advertising;
To provide and deliver the products and services you request and send you related information.
We only process your information to the extent that is necessary to achieve the purposes for which the information has been collected.
4.2 Sharing of Your Personal Data
We may share Your personal information in the following situations:
With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.
4.3 Retention of Your Personal Data
We retain your Personal Data only for as long as necessary to achieve the purposes stated in this policy, or as required by law, to resolve disputes, or enforce agreements. Usage Data is typically retained for a shorter period, unless used to enhance security, improve functionality, or as legally mandated. We implement strict security measures to protect data during retention.
4.4 Transfer of Your Personal Data
Your information, including Personal Data, may be processed at our offices or where Service Providers are located, potentially involving transfers to jurisdictions with different data protection laws. By consenting to this policy and submitting information, you agree to such transfers. We take reasonable steps to ensure data is treated securely, transferring it only to organizations/countries with adequate security controls.
4.5 Deletion of Your Personal Data
You have the right to request deletion of your Personal Data. The Service may allow you to delete information within its interface, or you may update/delete via your Account settings. You may also contact us to request access, correction, or deletion. Note that we may need to retain information where legally obligated, and we will explain such cases.
4.6 Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
5. Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
6. Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
7. Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
8. Changes to this Privacy Policy
We may update Our Privacy Policy periodically. When changes are made, We will post the revised Privacy Policy on this page and update the "Last updated" date at the top.
Prior to any changes taking effect, We will notify You via email and/or a prominent notice on Our Service. We encourage You to review this Privacy Policy regularly to stay informed of any updates. Changes become effective immediately upon being posted on this page.
9. Contact Us
If you have any questions about this Privacy Policy, would you like to learn more about why, how, and what Personal Data we use, or to request deleting it, please contact us at [email protected].